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From Home Furnishing Business

HGTV Home Launches Designer Program

The HGTV Home Furniture Collection will target interior designers with a new program launching at High Point Furniture Market.

The HGTV Home Designer Program is positioned to welcome interior designers to the brand, inspire their creative spirit and introduce them to the portfolio of tools that HGTV Home Furniture Collection offers to help them expand their business opportunities. Designers are invited to the company’s showroom, IHFC C1200, to browse the array of signature and core products.

“The HGTV Home Furniture Collection is a brand that design professionals know and love because it is backed by the designer know-how as seen on HGTV programs and is reflective of the 100 million households that the HGTV programs reach,” said Renee Loper, HGTV Home Furniture vice president of marketing. “We are excited to be able to offer interior designers full access to our collections, upholstery and accents with which they can delight their clients. And design professionals will also enjoy that there are no minimum purchases, the case pieces are warehoused domestically for rapid delivery and the custom upholstery, made in the U.S.A., ships in just 30 days.”

Membership in the HGTV Home Furniture Collection Designer Program includes a complete set of HGTV Home Furniture Collection fabrics; a complete set of HGTV Home Furniture Collection catalogs in a binder; a set of HGTV Home Furniture Collection finish samples; and a HGTV Home Furniture Collection non-stocking dealer price list. The annual membership fee is $500 which will be credited back to the designer once $10,000 in orders is reached during the year. To receive updates to the design tools a new membership must be submitted each year.

“As a brand built on celebrating and showcasing the design professional, we are enthused to be able to partner with smart designers across the country to represent the line to their clientele,” Loper said.

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