From Home Furnishing Business
Surya Enters Mirror and Lighting Categories
The move is part of the Calhoun, Ga.-based company’s expansion into home accent categories. The introduction of the two new product lines in the Surya showroom, Showplace 4100, builds upon the launch this past spring of an upholstered accent furniture collection based on the brand’s best-selling flat weave patterns.
Featuring a range of inspired designs available in multiple color palettes, textures and finishes, these latest additions to Surya’s product portfolio complement the brand’s existing offerings—including an extensive range of rugs, pillows, poufs, throws and art.
“With the entry into mirrors and lighting, we are able to offer our retail and designer customers an even wider selection of on-trend and relevant home decor products while streamlining the shopping experience,” said Lynne Meredith, vice president of product development, Surya. “Our expansion into these categories is part of our strategy to develop a fully coordinating product portfolio that corresponds with a variety of lifestyles and home decor preferences—enabling customers to easily design a complete room that reflects their individual style.”
Surya’s mirror collection includes an assortment of decorative frames, available in a variety of finishes and both beveled and non-beveled designs. The company will also offer a custom mirror program that enables customers to “design” a one-of-a-kind mirror, which is then hand cut in the U.S.A. Surya’s inaugural lighting collection is comprised of a selection of eye-catching decorative table lamps in a range of colors and styles that will add warmth and ambience within any space.
“Our core focus at Surya is to constantly improve the customer experience by providing always fresh and relevant home accessories that come together seamlessly to create inspired living environments,” said Satya Tiwari, president, Surya. “The addition of these two new product lines, together with coordinating ceramics, was a natural extension as we address our customers’ desire for a wider array of home decor offerings across all price points, while delivering the quality and signature style for which the Surya brand has become known.”