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Bedding Suppliers Malouf and ZZZest to Debut in High Point

Bedding specialists Malouf and ZZZest will make their High Point Furniture Market debuts at the Oct. 19-24 show.

Malouf, exhibiting in Space 633 of the IHFC's Main wing, is based in Logan, Utah, and specializes in five brands of products: Z specialty pillows, Sleep Tite mattress protectors, Malouf Fine Linens, Isolus mattress toppers and Structures steel bed frames. 

"Until recently, most of our growth has been 'organic,'" said Mike Douglas, general manager. "We showed at our very first trade show at the Las Vegas Market this summer, and our space was filled with activity the whole week. Since we're expanding our distribution in the East, and have grown our sales force from 10 reps to 45, it only makes sense for us to show in High Point, too, making it easy for retailers to shop our growing line."

Malouf offers bedding specialists, furniture retailers and other sleep product stores a one-stop source for a wide range of bedding accessories, according to Douglas. The breadth of Malouf's accessories line "makes us an excellent addition to any store that carries mattresses," he said. "Retailers can get anything they need, in a range of price points and constructions, from one source."

At October Market, Malouf will introduce an updated "bed in a bag" concept featuring a queen-sized comforter, microfiber sheet set and two down alternative pillows for $55 wholesale. Other introductions include an eco-friendly bamboo sheet line.

The company also will show new packaging and display concepts, including interactive, touch-screen display kiosks.

Malouf recently added a second 100,000-square-foot distribution facility in Gretna, Va. The two warehouses enable Malouf to service retailers anywhere in the country with two- to three-day shipping. The company offers free shipping in the continental U.S. on all qualifying orders.

Malouf sources its products from factories in the United States, Italy and China.

ZZZest, an Alpine, Utah-based mattress manufacturer, will show in a 3,500-square-foot showroom in Space 513 of the IHFC's Main wing. The new company, launched earlier this year, showed for the first time this summer at the Las Vegas Market.

"With our location on floor 5 of the IHFC, we'll be right in the center of the bedding action during the October market," said Tony Pearce, president of ZZZest. "Our new line generated a great response at the summer show in Las Vegas, and we expect to build on that momentum in High Point."

At the High Point Market, ZZZest is spotlighting a new line of high-tech mattresses called The Tribrid Series. Tribrid mattresses feature a unique blend of three components: high-end zoned pocketed coils and luxury specialty foams topped by a layer of ZZZest's proprietary, fully breathable cooling gel, Breathe. Foam options include high-density deluxe foam, memory foam or latex.

"It's a triple combination of real gel, real comfort and real support," said Pearce. "Breathe plus Hybrid equals Tribrid." 

Pearce added that ZZZest also is featuring a selection of pillows with Breathe gel on both sides of the latex or memory foam cushioning.

ZZZest's target distribution includes specialty bedding retailers, furniture stores and department stores. ZZZest produces all the high-tech gel cushioning and cooling components for its bedding line at its 90,000-square-foot Utah facility. The company assembles its mattresses at 13 partner factories, providing quick-ship service to retailers throughout the United States at delivered pricing.

"The addition of Malouf and ZZZest brings two more strong specialty bedding sources to the growing lineup of mattresses and accessories featured at the High Point Market," said Julie Messner, vice president of leasing for International Market Centers. "They expand the range of options available to retailers in this dynamic segment of bedding."

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