From Home Furnishing Business
HTL Furniture to Unveil Muse
Leather supplier HTL Furniture is rolling out a new contemporary brand to be introduced at this month's High Point Market.
Known as Muse, the brand features shapes, colors, textures and lines to define unique pieces with comfortable detailing. Muse offers modern, accessible and affordable design for style conscious shoppers.
The new line of furnishings will include about 60 style groups of sofas and chairs, plus 10 rug collections and three occasional table groups. European-designer styles exclusively created by HTL’s international design team will be updated regularly with the latest style trends from around the world. For buyers, a custom-order program is available, offering about 100 choices of top grain leather, fabric and color options. Additionally, there will be a stocking program available in the U.S., with quick delivery available on multiple seating style, all tables and all rugs.
“Muse is for those who want to live comfortably, as well as fashionably—for someone who is not shy about showing off personal style and is looking for statement pieces to use in a space," said Stefanie Lucas, president of Domicil and brands in North America. "Plus, the pieces won’t break the budget. For example, the average retail price for a sofa in the collection ranges between $1,000 and $2,000."
Handcrafted with compliance to international manufacturing standards, Muse boasts end-to-end quality assurance enabled by an integrated manufacturing system, plus a solid warranty program.
“I believe that contemporary is the fastest growing furniture category because its definition is so broad," Lucas said. "Muse is a fresh approach to modern living. It’s bright, edgy, and youthful. People today are not afraid to mix contemporary elements in a room with vintage or traditional pieces to create an eclectic look. In fact, that design style is very much on trend.”