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From Home Furnishing Business

Furniture Row Racing Takes New Marketing Strategy

By Home Furnishings Business in on May 2007 Furniture Row Cos., Denver, Col., owner and sponsor of Furniture Row Racing€™s Number 78 car in the NASCAR Nextel Cup Series, will debut a new hood wrap at Darlington Raceway that utilizes a unique marketing strategy.

The hood will showcase driver Kenny Wallace in front of an American flag. The hood art is a key component in a multi-tiered campaign effort to encourage fans to vote Kenny Wallace into the NASCAR Nextel All-Star Challenge event on May 19 at Lowe€™s Motor Speedway.

The Number 78 hood also will feature the campaign slogan €œVote for Kenny,€ and www.voteinkenny.com, the campaign€™s Web site. This Web link directs fans to the www.nascar.com registration page for the contest. After registering, fans may scroll down and select Kenny Wallace as the driver they would like to see voted into the NASCAR Nextel All-Star Challenge.

The NASCAR Nextel All-Star Challenge event showcases race winners from the previous and current NASCAR Nextel Cup Series seasons, plus the winner and runner-up of the NEXTEL All-Star Challenge Open; a preliminary event for teams not qualified for the NASCAR NEXTEL All-Star Challenge event; and another NEXTEL Open driver who wins the NEXTEL Fan Vote into the NEXTEL All-Star Challenge event.

Furniture Row Racing is owned and sponsored by Furniture Row Cos., whose five specialty store brands include Sofa Mart, Oak Express, Bedroom Expressions, Denver Mattress Co., and Big Sur Water Beds.


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