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From Home Furnishing Business

Zocalo Opens Two New In-Store Galleries

By Home Furnishings Business in Merchandising on May 2007 Full-line importer Zocalo, San Francisco, has completed two new Zocalo Living galleries with retail partners SK Furniture in Murietta, Calif.; and Swank in Jonesboro, Ark.

SK Furniture Owner Kim Do designated 4,000 square feet to her store€™s gallery with the intention of creating room setting displays in a modern lifestyle format.

€œNot only can they see the good quality of products, but they can see the good quality of a showroom Zocalo can create,€ Do said. €œThe more Zocalo you show, the more you sell. With the gallery, we can show it beautifully and get great results.€

SK Furniture€™s gallery features the Hampton Library, Sterling Park, Madison, Revelle, Metropolitan Leather and Elevation collections. The southern California store also dedicated floor space to teen brand Z Generation, including the Fuze Box, Ariel, Milano and Montana collections.  

Swank built a 2,200-square-foot gallery featuring groups from the Milano, Revelle, Ariel and Madison collections. 

€œI think the ability to show the lines from a visual standpoint fits well,€ Owner Wade Quinn III said. €œIt€™s certainly more contemporary. It€™s a good balance.€

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