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From Home Furnishing Business

Furniture Row Opens Stores, Web Site

By Home Furnishings Business in Mattresses on April 2007 Fast-growing Furniture Row, Denver, announced Wednesday that it will be opening a four-store Furniture Row Shopping Center Saturday in Conway, Ark.

The company also announced it has launched an Internet storefront for its Denver Mattress Company brand, www.denvermattress.com.

Like most of the company€™s complexes, the Conway, Ark., shopping center will contain Oak Express, Bedroom Expressions, Sofa Mart and Denver Mattress Company storefronts. Earlier this month, Furniture Row, which operates more than 330 storefronts, announced that it will double the pace of store growth this year. It plans to add as many as 20 Furniture Row shopping centers -- each of which holds up two four storefronts.

Calling Furniture Row one of the fastest growing furniture retailers in the country, the announcement said the company has opened eight to 10 Furniture Row Shopping Centers a year over the past four years and now operates in 31 states.

Wednesday€™s announcement said the opening of a e-commerce Web site for Denver Mattress Company represents a €œgiant step forward in establishing a national brand identify€ for the retail storefront that offers the company€™s private label Doctors Choice mattresses. The site puts on emphasis on mattress education, including animation that shows the inner components of mattresses, and lists factors for shoppers to consider in making a purchase.


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