From Home Furnishing Business
TruckSkin To Help Ikea Brand Delivery Program
By Home Furnishings Business in Advertising on April 2007
TruckSkin, a leading provider of specialized fleet vehicle graphic programs, has announced it has been selected as a vendor partner for Ikea San Diegos home delivery program.
The move marks the first time that an Ikea location has used its own fleet and employees to provide in-home delivery. As part of the program, TruckSkin has wrapped each of the Ikea San Diego delivery trucks with a vinyl graphic that Ikea can change to coordinate with the stores marketing calendar.
In the past we paid mobile billboard companies to advertise our message, said Toni Banuelos, Ikea marketing manager. But adding TruckSkin graphics to our own vehicles fit perfectly with our plan to bring the delivery process in-house. This allows us to take advantage of our existing resources. In fact, when we need additional media support, we have our drivers drive the trucks around targeted areas.
Banuelos says the current test calls for three separate sets of graphic designs for the IKEA San Diego fleet, but the program could easily expand from there.