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From Home Furnishing Business

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By Home Furnishings Business in on March 2007 Jesus (JR) Capo, CIO of El Dorado in Miami Gardens, Fla. The retailer currently has 10 stores in the competitive South Florida market. The retailer is a creative merchant, and its Boulevard concept of store design underscores the importance of making furniture shopping fun and entertaining.

Tom Daley, executive vice president and general manager of Scottsdale, Ariz.-based Breuners Arizona. The family-owned and operated four-store retailer is a creative brand builder in its market. The stores make the most of television exposure€”including making regular donations to ABC€™s €œExtreme Makeover: Home Edition."

Janice Kanter, CEO and buyer for family-owned Theodore€™s in Washington, D.C. The one-store, contemporary specialist has made a name for itself in the country€™s capital since opening its doors in 1969 by offering sleek, urban designs. The store prides itself on offering a wealth of exclusive lines that have helped earn the store an international reputation for sophistication.

Jerry Kiser, president and owner of Ethan Allen Interiors in Columbia, S.C. The manufacturing-executive-turned-retailer has been in his growing market area for a little more than a year. A recent remodeling project has the store on its way to reaching out to other cities for consumers, and the backing of one of the industry€™s strongest retail names makes for a powerful combination.

Shelley V. Sarmiento is the owner and creative director of Annapolis, Md.-based Alister and Ruby Enterprises, a business that operates two furniture showrooms under the name of Alister and Ruby and three women€™s fashion boutiques trading under ALiRu Boutique. SNAP, a pre-teen retail concept will be launched later this year. Alister and Ruby recently added a private label fashion division and a wholesale division dedicated to private label bedding and furniture. As the former co-owner of White House/ Black Market, a 140-store chain of women€™s clothing stores, Shelley has earned industry recognition for branding and bridging the gap between the fashion and furniture worlds.

Perry Sigesmund, co-owner of Pittsburgh-based Perlora. The two-store retailer offers a unique mix of contemporary and traditional furniture. Its second store, Perlora Leather, focuses on leather upholstery. The creative retailer is known for its in-store events, including happy hours, and is consistently named €œBest Furniture Store in Pittsburgh€ by readers of one of the city€™s newspapers.

Ron Werner, co-owner of HW Home in Denver. A three-location retailer, HW Home takes a lifestyle approach to merchandising and product offering. The creative merchant offers a unique manner of conducting business in upscale stores and is set to open its fourth location later this year.


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