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From Home Furnishing Business

High Point Market Announces Video News Program

By Home Furnishings Business in Markets on March 2007 The High Point Market Authority has teamed with Gefen Productions to produce €œHigh Point Live,€ which will provide daily video coverage of market news and product information that will be shown on video terminals in market buildings. The videos will also be available via the Market Authority€™s Web site, www.highpointmarket.org, throughout the year, and new segments will also be distributed weekly via e-mail.

€œ€˜High Point Market Live€™ is designed to entertain, educate and enhance the experience of our market guests, and to promote the thousands of new product introductions that are offered at the High Point Market every season,€ said Brian Casey, president and CEO of the High Point Market Authority. €œOur intent is to contribute to this industry year-round and to support its growth in any way that we can through our markets, through education and through strategic partnerships such as this one.€

Gefen Productions President Ellen Gefen said her long-running show €œHome Fashion Report,€ which was broadcast in the Triad during markets, will be repositioned for a consumer audience. She said visitors can subscribe to receive videos daily during market at www.highpointmarketlive.com.

€œWhile the show at market will give attendees a great overview, the new idea of video e-mails sent out daily during market and then weekly following the markets, will help the industry move forward by utilizing an exciting new communication vehicle,€ Gefen said.


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