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From Home Furnishing Business

Somerton, Aria to Show Together in Vegas

Somerton Dwelling will complement new case goods with Aria Designs upholstery at Las Vegas Furniture Market in World Market Center showroom, space A916.

This partnership with Aria Designs is part of Somerton’s rebranding efforts and marketing strategy.

“We wanted to partner with an upholstery company who’s styling and quality matches up well with the new product line we have on tap for the Las Vegas Summer market,” said Rita Ho-Bezzola , president of Somerton Dwelling. “In addition, Somerton Dwelling’s consumer targets correspond naturally with Aria Designs upholstery.”

Aria Designs, a Lenoir, N.C.-based company, has been entertaining a return to the Las Vegas market since its launch in October 2011. The invitation from Somerton allows Aria to strengthen its West Coast retail base and creates the right synergy with a partner that appreciates the strength of strategic alliances.

“We were very excited to learn of the rebranding launch from our good friends at Somerton," said Richard Olmeda , executive vice president, marketing and sales at Aria Designs. "The opportunity for Somerton and Aria to present complimentary product offerings in environmental settings at the upcoming Las Vegas Market provides a unique vantage point for our many shared retail partners. Pulling together the varied product categories and creating these exciting visual presentations is critical to brand and product positioning for our dealers. We could have shown independently, but we believe showing together provides a merchandising ingredient our retailers will appreciate.”

Aria will show an assortment of sofas, love seats, accent chairs and sectionals, all coordinated with the Somerton Dwelling case goods.

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