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From Home Furnishing Business

Loloi Rugs Expands High Point Showroom

Loloi Rugs has expanded its High Point showroom.

With more than 3,500 more square feet of space, Loloi Rugs  is expanding its presence at High Point Market with a newly-renovated and expanded showroom.

The 17,500-square-foot space, located in the International Home Furnishings Center D-320, will showcase the debut of Loloi’s pillow line and seven new indoor/outdoor rug collections.

The newly-designed showroom will offer visitors the space needed to peruse more than 120 rug collections and 150 pillows. It has also been reorganized in order to improve the flow of traffic and the overall customer experience, said Amir Loloi, company founder and CEO.

“It’s important to us that our visitors feel welcome and comfortable in our showroom,” he said. “The expanded space allows our new additions and classic collections to be properly displayed while also giving visitors room to move throughout the showroom. We are excited to unveil our new space, as well as our latest collections, at High Point Market.”

In addition to showcasing its line of area rugs and pillows during Market, Loloi will hold its signature Market Party at 5 p.m. Sunday, Oct. 20. Taking place in the showroom, the party will feature catered hors d'oeuvres, drinks and the return of rocking band Jaxon Jill with its unique renditions of favorite tunes from the '70s, '80s, '90s and today.

Party guests this Market can also “cut a rug” with a dance contest, which will award the best boogier on the floor. Based on crowd reaction and applause, the winner of the best dance moves will receive $2,500 in Loloi credit, and second place receive $1,000 in credit. Participants must be a registered buyer to be eligible.

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