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From Home Furnishing Business

Simmons Names New Creative Agency

Bedding supplier Simmons Bedding Co. has named a new creative, advertising and marketing agency. Kirshenbaum Bond Senecal + Partners (kbs+) is Simmons' lead creative agency.

"In the first half of 2013, Simmons experienced unprecedented sales and marketing success," said Jeff Willard , executive vice president of marketing for Simmons. "As we move forward, it is imperative that we align ourselves with creative, strategic partners who continue to drive momentum. After an extensive search, we have found such a partner in kbs+. Their creativity and understanding of our brand stood out, and we were impressed by their track record for demonstrating the measurable impact of their work. We look forward to working together to create communication that is as compelling and inventive as the beds themselves."  

Kbs+ adds another creative powerhouse to the company's agency lineup. Since Willard assumed his position in November 2012, Simmons has cultivated a team of agencies to boost marketing efforts and the flagship brand's position in the marketplace.  

Kbs+ will handle the creative conception and execution of consumer advertising for the Beautyrest and ComforPedic from Beautyrest brands. Most significant among its new responsibilities is the agency's push to develop advertising campaigns for Simmons' luxury line launches, beginning as soon as January 2014. 

"Our goal is to once again break the mold of traditional mattress advertising by redefining the luxury mattress purchase," Willard said.

Simmons previously worked with Omnicom Group's Martin|Williams until February 2013. 



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