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From Home Furnishing Business

Paramount Sleep Teams with Dreamline Bedding

Mattress vendor Paramount Sleep has partnered with mattress producer Dreamline Bedding to produce three Paramount brands.

Dreamline, Cabot, Ark., will Norfolk, Va.-based Paramount Nature’s Spa, HD Super Duty and Back Performance models. The partnership will expand Paramount Sleep’s distribution to areas including Oklahoma, Arkansas, Louisiana, Mississippi, Alabama and southern Missouri including St. Louis.
 
This is Paramount Sleep’s fourth such partnership expanding its national distribution. Earlier agreements with Fresno, Calif.-based Cannon Sleep Products' Omaha, Neb.-based Omaha Bedding; and Miami-based Biscayne Bedding expanded the company’s presence from its Norfolk, Va., plant into western, Midwestern and southeastern markets.
 
“The Tipton family has an outstanding reputation for quality and integrity, which makes them the right partner to grow the Paramount Sleep alliance,” said Jamie Diamonstein , president of Paramount Sleep. “We are delighted to welcome their family into ours.”
 
“Over the last 50 years our family business has undergone some major developments. We consider our new alliance with Paramount Sleep to be among them,” said Dreamline Bedding CEO Steve Tipton . “The fact that it is happening on our 50th anniversary, almost to the day, is a great sign.”



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