Daily News
From Home Furnishing Business
Dormeo Octaspring, Frette Team up for Luxury Linens
July 26,
2013 by in Las Vegas, Market 
The first products will be launched at next week's Las Vegas Furniture Market, which include two sets of uniquely designed luxury sheets exclusively for Dormeo Octaspring mattresses. The natural materials used in the linen collection work in harmony with Octaspring’s cooling ventilation, while the plush feel of the sheets bring out the comfort and support of the Octaspring coils.
The company will offer retailers the opportunity to participate in a joint promotional program that will include a luxury sheet set with a purchase of a queen- or king-size Octaspring 9500, 8500 or 8000 mattress.
“We are excited to announce our alliance with Frette,” said Dormeo Chief Marketing Officer Dany Sfeir . "Our companies share a commitment to innovation and dedication to creating products of the finest quality, so it was a natural step to join forces, with the goal of providing the best sleep experience possible. As two European companies, we are both focused on growing the presence of our brands in the U.S. Through this partnership we have been able to create a promotional program that will increase our brand recognition while helping our retail partners increase customer satisfaction and providing higher margins.”
Frette, based in Milan, has been dedicated to creating the finest in luxury linens for over 150 years and has a rich history of supplying high quality linens to royal families throughout Europe.
Its two lines for Dormeo Octaspring, the “San Francisco” and “Victory” collections, are both made from sateen cotton, which provides a silky smooth feel and has a glossy sheen. The San Francisco combines the elegance of pure white sheets with sharp geometrical lines giving it a more modern style. The Victory collection uses ivory color sheets and vintage lace details for a traditional look.
The promotional program, which will begin this summer, offers consumers a free Frette San Francisco or Victory collection sheet set valued up to $800 with a select Octaspring purchase. In an effort to increase brand recognition and reach high-end consumers nationwide, the promotion will also be available direct to consumers through the Dormeo Octaspring Web site in the coming weeks.