Capel Rugs Features New Additions to Biltmore Line at October Market

October 15, 2018  by Laurie Northington in Carpets / Rugs, High Point, Market, Product   

Capel Rugs is introducing a variety of new outdoor rug designs at this week’s High Point Market, expanding its Biltmore licensing program as well as its branded flagship line. 

Designed for use outdoors, Finesse Lattice is being offered for the first time to buyers. Capel is also adding a new easy care rug with Sunbrella border that uses an exclusive Biltmore by Castelle fabric. Both rugs will be featured in both the Capel Rugs (Market Square, Space 112) and Castelle (IHFC Main Wing, Spaces 101 and 105) showrooms. Capel is also adding outdoor Finesse Lattice rugs to its Biltmore collection at High Point.

At market, the company's flagship line of Capel-branded products is being expanded with a number of fresh imported designs. Introductions include two new transitional patterns being added to the Metropolis collection – Carthage and Sojourn. Machine made in Moldova on Wilton looms, Metropolis features 100 percent New Zealand wool in three colorways. Carthage is available in smoky blue, and Sojourn offers the option of moonstruck or portico beige. A 5'3" x 7'6" rug may retail for $449. 

The company is also expanding its thick, soft Worthington collection in two new colorways — seafoam and lake blue. Casual yet sophisticated, Worthington is constructed on shuttle looms in the U.S. and created for a wide range of room settings. 

To reward buyers placing qualifying orders during market, Capel will conduct a special "draw for cash" promotion. Prizes will be drawn randomly by buyers and will range from $25 to $100. 

"We always want to make it as fun and easy as possible for our retailers and designers to visit us at market," said Cameron Capel, president of sales and marketing for Capel Rugs. "This market, we have an assortment of dynamic new designs to share that will help retailers and designers generate lots of excitement and sales with their own customers." 

Debuting three new designs from its Kevin O'Brien line, two of the collections take inspiration from places that have a special place in O'Brien's heart. Gilded Age is based on sketches O'Brien did of damask fabrics seen in a historic church interior in Paris, the city where he proposed to his wife. Willow is based on drawings O'Brien did during the couple's honeymoon in Kyoto, Japan. Brushstrokes began with a joyful splash of color in the artist's sketchbook that has been transformed into a casual/transitional design.

Each day during market, Capel Rugs will be serving fresh-roasted Starbucks coffee to its showroom visitors. In the late afternoon, the company also will hold a cocktail hour for attendees.