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From Home Furnishing Business

Ergomotion Renews Las Vegas Lease

July 23, 2013  by in Las Vegas, Market   

The company will show in a 2,583-square-foot showroom in World Market Center-A938 at the July 29-August 2 Summer Market.
 
Based in Santa Barbara, Calif., Ergomotion is a leading designer and producer of adjustable bed technology. It supplies adjustable foundations to many of the industry’s best-selling lines, including iComfort by Serta, Simmons, Tempur-Pedic and Pure LatexBliss.
 
“We’re committed to Las Vegas and feel that it’s important for us to have a strong presence there,” said Leo Vera , chief operating officer of Ergomotion. “It provides a great opportunity for us to support our partners’ sales and marketing efforts and make customers more aware of the benefits and potential for growth that our products offer.”
 
This market, Ergomotion has made a few changes to its showroom to make the space even more welcoming to retailers, enhancing its bar area and meeting spaces. The changes are designed to provide customers--both manufacturer partners and retailers--a place where they can relax, unwind and share ideas over a glass of wine or cup of coffee.
 
“We see our showroom as a sort of sanctuary amid the hustle and bustle of market,” said Vera. “While we have a few of our adjustable bases on display, we no longer use the showroom to introduce or promote new products. We’re more interested in showing customers how they can enhance the sales of the current products they carry from our manufacturer partners by offering fabric and leg options, accessories, massage functions and other features.”
 
Vera added that the Las Vegas Market also provides a good chance to discuss future directions for the company’s product line, including new technologies and styling.