From Home Furnishing Business
Vegas Reports Big Growth in Home Décor, Gift Registration
Organizers reported an unprecedented 3,500-plus first-time buyers from these categories representing all 50 states. Concurrent with this surge in registration activity, traffic on the Gift + Home Web site is up a whopping 539% for the Summer Market compared with a year ago.
"This extraordinary increase in registration and buyer interest is a result of our efforts to exponentially increase Las Vegas Market's gift and home décor resources and extensive efforts to improve customer interactions through Las Vegas Market's Retail Relations call center," said Dorothy Belshaw , president of Gift & Home Décor, International Market Centers. "Earlier this year, Las Vegas Market launched a comprehensive customer outreach initiative of unprecedented size and scope to attract new, qualified gift and home décor buyers, and we are delighted with such immediate--and impressive--results. The growth in gift and home décor resources will complement the existing furniture resources and create a comprehensive, cross-category shopping experience."
As part of its customer outreach program, Las Vegas Market strengthened its retail relations team by adding 15 knowledgeable and dedicated specialists charged with exponentially growing gift and home décor buyer attendance by enhancing awareness of and interest in the Market. These specialists have been calling and connecting with new buyers at a rate of 600 calls per day, or 3,000 calls per week. More than 25,000 calls have been completed to date.
"Anecdotally, our call center specialists report that buyers are excited and energized by our efforts to transform Las Vegas Market into the leading home furnishings and gift destination in the western United States," Belshaw added. "We're confident that these attendance gains will drive additional business for showroom tenants and temporary exhibitors throughout the market."
This summer, the number of gift and home décor resources presented at Las Vegas Market will be significantly larger than in winter 2013, with more than 1,150 new-to-market lines presented in more than half-a-million square feet of new showroom space. More than 40 high-profile gift and home décor brands have expanded or opened new permanent showrooms for summer 2013 alone.