From Home Furnishing Business
Loloi Launches 'Commit to Color Campaign' with Javari Microsite
2017 by Jane Chero in Carpets / Rugs, Designer Weekly, Product
Leading rug manufacturer Loloi has launched a “Commit to Color” campaign featuring its Javari Rug Collection by creating a microsite with input from some of the biggest bloggers in home décor.
The goal is to encourage customers to look past more traditional hues in favor of more colorful rugs that make a bolder statement.
“Since introducing Javari at the winter and spring markets, we have been thrilled with the response and enthusiasm the collection has received,” said Cyrus Loloi, principal of Loloi.
“Given the vibrancy and extensive, deep color palette of the collection, this is an opportunity to embrace color again in a big way,” Loloi continued.
As part of the campaign, four major digital influencers were selected to partner with Loloi, and be a part of the “Commit to Color” movement. With an opportunity to live with a Javari design of their choosing, each influencer will showcase how they choose to style Javari, and what makes the collection truly unique for them.
The following influencers will be featured on the microsite, as part of the campaign: Will Taylor, Bright Bazaar; Jenny Komenda, Little Green Notebook/Adventures in Design; Anthony D’Arzenzio, Zio and Sons; and Jordana Claudia, Social Media Influencer
To view the microsite, visit https://javari.loloirugs.com/