FurnitureCore
Search Twitter Facebook Digital HFBusiness Magazine Pinterest Google
Advertisement

Get the latest industry scoop

Subscribe
rss

HFBNow! Daily News and Designer Weekly

Brought to you by Home Furnishings Business

Rachael Ray Home Announces New Additions to Home Furnishings Line

Television personality, best-selling author, and lifestyle expert, Rachael Ray, continues her passion for all things design with new additions to her growing Rachael Ray Home brand.

Designed and developed with Legacy Classic and Craftmaster Furniture, a new total home collection, casual dining, and youth furniture line will be introduced at the High Point Spring Market, April 22 - 26.Cinema, the new total home collection, features bedroom, dining, occasional, and upholstery items with a touch of “Old Hollywood” flair. The case items feature sinuous shapes, grey tones, and silver leaf accents. The coordinating upholstery offers three sofa groupings, a modular sectional, and multiple accent items featuring soft velvety textures, luxury faux fur looks, and a touch of glimmer.

Additionally, Ray’s new Every Day Dining group offers multiple items and styles, scaled to fit the needs of eat-in kitchens, breakfast nooks, or smaller dining areas. Each item is offered in five finishes that easily mix and match to create the perfect casual dining setting. 

The new Rachael Ray Home youth collections offer the same high-end styling, popular finishes, and functionality seen in her total home groups, but are designed with the younger set in mind. 

“I’m really proud that our Home line continues to grow, and that along with our partners - Legacy Classic and Craftmaster Furniture - we’re making furniture that’s beautifully designed and multi-purpose,” said Ray. “Our goal is to create furniture that is great looking, affordable and innovative in many ways.  We want to inspire people to enjoy more time at home and get more out of their time at home when entertaining family and friends, whatever age they’re at.”

Roy Calcagne, president and CEO of Craftmaster said, “We continue to be excited working with Rachael in the development of her newest introductions. She has a terrific sense of style and a great eye for fabric and color. We feel there is no better lifestyle brand or one that is more recognizable than Rachael Ray. She has a warmth and familiarity that easily connects with people. Her brand continues to drive consumers into our retail partner’s stores.”

Speaking about the success of the initial launch of Rachael Ray Home, Don Essenberg, president of Legacy Classic said,It has been evident that the product speaks to our retailers and the end consumers. The Rachael Ray Home collections offer beautiful styling with modern functions at a considerable value. The new introductions into casual dining and youth this spring were a natural progression for Rachael and allow her brand to reach every room in the home.”

The new introductions will be shown at the Legacy Classic & Craftmaster Furniture showroom located at 2622 Uwharrie Road.







b i u quote


CAPTCHA image
Enter the code shown above in the box below.
Save Comment

Showing 0 Comment

EMP Fall 1
CoreVid
HFBusiness Got News
Performance Groups
LinkedIn