Daily News
From Home Furnishing Business
Audio CD Teaches Designers Business Strategies While Stuck in their Cars
April 5,
2017 by Jane Chero in Designer Weekly 
A recent survey conducted by Designing Profits, Inc. (DPI), indicated that interior designers can spend up to ten hours a week, or 500 hours a year in their cars as they shuttle back and forth from their offices to job sites, design showrooms, customers’ homes, and the usual errands that most adults, and all parents have.
In response, the company has created a solution designed to turn that unbillable time into some of the most valuable hours of a designers month.
“I’ve toyed with this concept in the past,” said Designing Profits CEO David Shepherd, “but these results really sealed the deal. Why not create an audio CD that designers could listen to in their cars—even while stuck in traffic—and provide them with education, entertainment, and inspiration about ways to improve their business performance?”
“I’m already hooked,” said interior designer and early adopter Cathy Waters. “I’ve replaced road rage with what feels like an executive education seminar!”
Monthly topics include case studies on finance, marketing, strategy and other topics, all drawn from Shepherd’s personal coaching and consulting work with designers over the past thirteen years.
“I’m fairly confident that my work with designers, combined with my time as a university professor, gives me the most exhaustive library of ‘best practices’ in the industry today,” said Shepherd.
The audio CD, called Crossover Strategies is part of a suite of benefits offered to principal level members of The Edge, an online source for print, audio, and video resources designed to help designers improve their bottom lines, and the quality of their lives.
“We decided to offer a sample Crossover Strategies CD to all new members of The Edge in April,” Shepherd continued. “Even those who sign up at our free level will receive the CD as our gift.”
To begin a no cost, no obligation membership in The Edge, and receive the Crossover Strategies CD, interior designers can visit http://www.designingprofits.com and click, “Join”.
“There’s absolutely no obligation,” Shepherd said. “But like more and more designers every week, when they see the benefits of joining at one of our paid levels, I’m confident this promotion will be a success for everyone involved.”
The Edge is a subsidiary of Designing Profits, Inc.