From Home Furnishing Business
A.R.T. Makes Debut in Outdoor Furniture Category
A.R.T. Furniture is expanding five of its newest collections to include outdoor furniture -- marking the first time the case goods and upholstery resource has ventured into the outdoor furniture category.
The company said the outdoor pieces, which were shown at Premarket earlier this month and will be on display again at next month's High Point Market, can be shipped with its indoor furniture, and are designed to capitalize on the popularity of indoor furniture designs in outdoor living areas.
“More homes are being built with covered outdoor areas and outdoor heating. Outdoor living is really becoming a year-round thing for a lot of the country” said Adam Tilley, vice president of merchandising. “Add to that the popularity of the ‘inside-out’ decorating trend and outdoor furniture becomes a natural fit, a great opportunity to expand."
The five collections that have been extended with outdoor furniture introductions are Arch. Salvage, Epicenters, Morrissey, Cityscapes, and Rosèline.
Tilley said the assortment includes deep seating upholstered in Sunbrella fabrics, high and standard height dining, stationery and swivel chairs, fire pits and occasional furniture including fire pits. Construction materials include all-weather weave, aluminum, teak and stone.
“Those five collections give customers a lot of options and tremendous attention to design detail,” said Tilley. “We’re going from the grand European scale of Arch. Salvage, to Roseline and Morrissey’s new traditional look, to the smaller contemporary-inspired Cityscapes and Epicenter pieces.”
He said the prices of the new pieces will be consistent with the upper-middle high style price points of A.R.T. Furniture’s indoor collections.
In addition, the new pieces will be stocked and mixable with A.R.T.’s indoor line of case goods and upholstery. Tilley said this logistics solution makes it easy for retailers and consumers to integrate the new pieces into existing environments without major sample investment.
“We see a huge opportunity in the marketplace for bringing indoor refinement to outdoor living areas,” said Tilley, “and with our commitment to style and our unparalleled logistics we think we’re uniquely qualified to expand the definition of a ‘whole home’ collection.”
A.R.T.'s High Point showroom is space 200 of Plaza Suites.