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From Home Furnishing Business

ZZZest Launches Mattress Line in Las Vegas

ZZZest, an Alpine, Utah-based mattress manufacturer, will debut at the July 29-August 2 Las Vegas Furniture Market.

ZZZest has a three-year lease for a 3,258-square-foot showroom, World Market Center-C1552.

“The Las Vegas Market is the industry’s leading destination for new bedding products, designs and technologies,” said Craig Staack , vice president of home furnishings leasing for International Market Centers. “We are excited that ZZZest recognizes the important role our market plays and has extended its lease in Las Vegas for another three years.”

At the summer market, ZZZest is introducing a new line of high-tech mattresses called The Tribrid Series. Tribrid mattresses feature a blend of three components--high-end zoned pocketed coils and luxury specialty foams topped by a layer of ZZZest’s proprietary, fully breathable cooling gel, Breathe. Foam options include high-density deluxe foam, memory foam or latex.

“It’s a triple combination of real gel, real comfort and real support,” said Tony Pearce , president of ZZZest. “Breathe plus Hybrid equals Tribrid. We at ZZZest believe that mattresses and pillows are about to change forever with the introduction of this new line.” 

Pearce added that ZZZest also is featuring a selection of “amazing pillows with Breathe gel on both sides of the latex or memory foam cushioning.”

In addition, Pearce announced that industry veteran Steve Eisler  has joined ZZZest as the senior vice president of sales. Eisler will manage the summer market for ZZZest.

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