Daily News
From Home Furnishing Business
Kingsdown Moves Las Vegas Showroom to Building C
December 28,
2016 by Larry Thomas in Las Vegas, Market
In a move to strengthen its presentation and better showcase its growing product line, mattress producer Kingsdown, Inc. is relocating its Las Vegas Market showroom in time for the Jan. 22-26 market.
The new showroom, located in space C-1588, will display the company’s line in fully accessorized bedroom vignettes. The company said it hopes the new space will serve as inspiration for retailers in displaying the Kingsdown line in their stores.
“The display opportunity that the new showroom affords us is fantastic and puts us on the main bedding floor of the market – the Madison Avenue of mattress shopping if you will,” said Frank Hood, president and CEO of Kingsdown. “We know retailers are always on the hunt for new, creative ways to spotlight bedding in their stores, and our new Las Vegas showroom layout allows us the ability to present the Kingsdown story of better sleep through diagnostics and handcrafted, luxury beds in an exceptional manner.”
By being located among major mattress suppliers showing at the market in Building C, Hood believes Kingsdown will gain additional exposure to retail mattress buyers traveling the market in search of product. Previously, the company’s showroom was in Building B.
Throughout the 7,899-square-foot showroom, Kingsdown will spotlight its bedding collections in a retail store format to give retailers merchandising and showroom design ideas. The Vintage Collection, Crown Imperial, Diamond Royale, Sleep Haven, Passions and Sleep To Live will each have dedicated areas in the showroom, and will be enhanced by wall graphics detailing each collection.