Somerton Dwelling Moves to New IHFC Showroom

September 28, 2016  by Jane Chero in High Point, Market   

The new 4,739-square-foot showroom is located adjacent to the Wrenn elevators in space W-646. The company said the new space will provide an exciting debut in a modern, open setting in keeping with the company’s product style and assortment. 

“We want our customers to be able see our latest products in a new, streamlined environment,” says Dave Pinamonti, Somerton Dwelling’s President. “In relocating from the 11^th floor to the 6^th floor, we are breaking away from the traditional ways of showcasing product at Market and preparing for more forward-looking, innovative methods. In doing so, we’ll exhibit this season’s offerings in a way that makes it faster and easier to shop our entire line.”

At market, he said the company will have its largest-ever new product rollout, including four new collections and a pair of stand-alone dining table and chair combinations.

“We deliberately resized and re-envisioned our showroom to allow our market guests to shop our newer goods smartly and efficiently, while utilizing new tech to showcase our bestselling, in-line products,” said Pinamonti.

The introductions, including full collections Draper and Finney Crossing, continue to embody Somerton Dwelling’s smartly sized, clean and contemporary aesthetic at affordable prices, he said. The collections include multiple bedroom configurations, dining groups with matching and coordinating chairs, and accent pieces.