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From Home Furnishing Business
Customatic Unveils Fashion-Forward Rail Kits for Bed Bases
September 2,
2016 by Jane Chero in Bedding, Product 
Adjustable bed resource Customatic Adjustable Bedz has developed a creative concept called Expression Rails that allows consumers to customize the design and look of an adjustable bed base and ensure the foundation will marry well with existing bedroom décor.
The new rail kits offer a variety of fashion designs that can be added to a universal adjustable base. The company said retailers can offer consumers a variety of options in an array of style genres spanning traditional, transitional, modern and industrial design.
The rail kits are available in many different designs and styles with fashion materials including fabric, metal and wood finishes to create a customized design on the lower rail perimeter of adjustable bases.
In addition to giving consumers an abundance of decorating options, the rails benefit retailers by offering the ability to refresh showroom floors without having to replace costly floor samples. Expression Rails also make efficient use of showroom floor space, the company said.
“Why should a consumer be limited to a single style chosen by a supplier?” said Phil Sherman, managing member at Customatic. “With our Expression Rails, the choice is in the customer’s hands. After all, it’s our responsibility to satisfy our customers to assure a great shopping experience.”