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From Home Furnishing Business

Customatic Introduces SwingFlex King Adjustable Foundation

The new SwingFlex king adjustable base from Customatic Adjustable Bedz offers a remarkable innovative advantage in its one-piece swing-out king design making in-home set up and delivery quicker and easier than other king base models offered by other suppliers.

The Customatic SwingFlex king eliminates the need and added expense for two separate boxes and frame assembly, which was the standard in accommodating king mattresses reducing inventory & delivery challenges.


Priced to retail at $599-$699, the SwingFlex king adjustable base offers a well-designed solution to the hassle of competitors’ models having two sections, in two separate boxes with the need to assemble once the pieces are unpacked. Completely packed in one carton, assembly of the SwingFlex king has been simplified with its patent-pending swing hinge that allows the based to open quickly and easily without the need to bolt together two pieces. Incorporating the need for extra lift power, the SwingFlex king features two heavy-duty, 8,000-newton force motors increasing the lift strength by 25 percent to ensure reliability and customer satisfaction.


“The SwingFlex king design is a model that has been carefully engineered,” said Phil Sherman, managing member of Customatic. “We wanted to make sure all of the challenges were answered to ensure a certified and thoroughly tested design that retailers could offer with confidence. In fact, we also offer a queen version, too, to eliminate the need for a split base at twice the cost in homes where a standard queen base just couldn't fit.”


“The challenge has always been that in order to provide adjustability for people with a king-size mattress, they were required to purchase two twin XL bases,” said Phil McCarty, a co-managing member at Customatic. “Needless to say, this doubling of cost has always been a major negative for shoppers on the hunt for a king foundation. The SwingFlex king solves the problem and offers a great alternative.”


Designed with a simple, modern aesthetic, the SwingFlex features independent head and leg lift adjustment options which was introduced at the Summer Las Vegas Market.


Customatic Adjustable Bedz is the foremost pioneer of the sleep products industry and is best known for its expertise and cutting-edge innovations in adjustable bed bases.

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