Daily News
From Home Furnishing Business
Emerald Outdoor Debuts at Casual Market Chicago
August 9,
2016 by in Outdoor Furniture, Product 
From September 20th – 23rd, the company will present it’s popular 20+ collection Emerald Outdoor product line; which includes a comprehensive assortment of sling, woven, cast iron and wood sets.
The Emerald Outdoor Furniture line will be shown at space 16-130.
Emerald’s permanent showroom debut at the Casual Market Chicago follows three years of increased success with traditional furniture retailers and tremendous growth showing at the High Point and Las Vegas furniture markets.
David Beckmann, President of Emerald Home Furnishings said, “We were very pleased with the reaction from the Premarket show last month. Our existing retailers enjoyed seeing new product and bestsellers; and we had the opportunity to work with a number of new partners. They enjoyed our great designs, modern functionality and tremendous value. Now, these customers can access our products across the U.S. via multiple distribution options to meet any retailer’s needs. ” Beckmann added, “These distribution options are especially exciting as we can now bring new revenue opportunities and a compelling lineup to new dealers we have not yet had the pleasure to serve.”
“Emerald has turned the casual category Inside-Out!” stated Lyle Ecoff, Emerald’s VP of West Coast Sales and Outdoor Product Category Manager. “Our value, quality and especially the functionality and style of traditional indoor furniture is now available for outdoor living. Combined with the ability to ship out of either our west coast or Mississippi distribution warehouses, as well as container direct, EVERY retailer has the opportunity to capitalize on the hot profits available in the casual category!”
The comprehensive Emerald Outdoor Furniture assortment includes motion, dining, deep seating, fire pits, tables, accessories and pillows. The complete line of 160+ SKUs is available container direct, including fabric options; with best sellers available through the Tacoma, WA, or New Albany, MS, distribution warehouses.
Emerald’s success in the casual furniture industry was crafted through collaboration with outdoor furniture specialists (and brothers) Gary Ecoff and Lyle Ecoff, who bring a combined 50 years of retail and product experience (Carl's Patio/Robb & Stucky). Emerald’s expertise in home furnishings translated into the incorporation of features including outdoor motion seating, dining tables with butterfly leaves, and practical storage solutions, while the Ecoffs delivered classic and contemporary looks made using modern materials, innovative technologies and colorful performance fabrics.