From Home Furnishing Business
Libby Langdon Designs a Big Hit for Crystorama Lighting
Showroom activity at last month’s Lightovation market in Dallas was brisk for Crystorama LIghting as the lighting source generated rave reviews with its latest additions to the Libby Langdon Lighting for Crystorama line and other new collections.
While traffic at the market may have been down for a number of exhibitors, the Crystorama Lighting showroom was “steadily busy” from start to finish, said Ryan Ranzino, Vice President of sales.
“We saw all of the customers we were hoping to see and a number of new prospects as well. Everyone was shopping for fresh designs and ideas to create excitement in their stores as we head through summer and into the busy fall season.”
Among Crystorama Lighting’s hits this market was Grayson, a new transitional collection in the popular Libby Langdon Lighting for Crystorama line. Inspired by both fashion and fine art, Grayson features a wide stripe of rich, contrasting metal that blends seamlessly with a drum-shaped fabric shade. Two versions are available: One series combines dark bronze with a cream-colored shade, and the other mixes polished nickel with a white shade.
“Grayson uses simple but striking contrasts to create a wonderfully balanced, clean, tailored design,” Ranzino said. “This new collection can swing contemporary or traditional, depending on what’s in the room, making it a very versatile choice for a wide range of décor.”
Also generating strong placements for Crystorama Lighting at market was a series of new bath fixtures added to three existing Libby Langdon collections — Jennings, Graham and Sylvan. The introduction marked the first-ever bathroom pieces for the Libby Langdon line.
“Expanding these designs into the bath was a natural next step,” Ranzino said. “We’re always looking for additional ways to excite consumers, and Libby’s collections are proven, highly popular designs that retailers know will sell. Based on the response here, bath is set to become an important part of Libby’s lighting line going forward.”
Crystorama also did well at Lightovation with the new Perla collection, an upscale glam design that combines the elegance of hand-cut crystals with ribbons of shimmering metal in a hand-painted, antique gold finish. The result is a vibrant, drum-shaped fixture that balances traditional values with a contemporary mindset.
“Perla’s unique combination of crystal and gold was a true show-stopper. Retailers liked the very fresh spin it puts on traditional crystal,” said Ranzino.
To kick off market, Crystorama Lighting hosted a party for retailers, designers and other buyers. The party included cocktails, hors d’oeuvres and the company’s signature chocolate fountain. Langdon attended the event. She spent most of the market’s opening day in the Crystorama showroom meeting with retailers.
“Libby’s presence added another element of excitement to our showroom this market,” said Ranzino. “She’s so approachable, and our retailers love having the chance to get her perspective on design trends and industry developments.” He added that Langdon posted a number of social and product photos taken in the Crystorama showroom on Instagram during market, creating “extra buzz” for the company.
In addition to socializing, the party also featured the presentation of Crystorama’s Retailer of the Year award. This year’s winner was David Nestor, the owner of Urban Lights Denver.
“Urban Lights Denver is one of the most creative merchants in the entire lighting industry,” Ranzino said. “Since David Nestor bought back the company he founded from his successor in 2010, he has completely transformed it once again into a top destination for fashionable lighting. The company has a huge 20,000-square-foot showroom filled with the latest lighting products. The space is organized into themed lifestyle settings, such as City Loft or Mountain Lodge, and accessorized with stylish furniture and accents, making it easy for consumers to visualize how a fixture might look in their own homes.”