From Home Furnishing Business
Wright Global Graphics Expands Products for Bed-in-a-Box Segment
Thomasville, N.C.-based Wright Global Graphics (WGG), a marketing services and branding solutions company for the home furnishings industry, has expanded its product portfolio with a variety of labels with bed-in-a-box lines.
WGG works with several large manufacturers and has introduced packaging designed for the drop-ship, e-commerce and grab-and-go in-store market.
“Not every material works on compressed mattresses,” said Don Wright, senior vice president of business development and chairman of the board for WGG. “We’ve found that printed labels can’t bounce back because they aren’t flexible enough to survive the rolling process. You need to look for labels that ensure your product recovers properly when opened.”
Wright added that even though a mattress is boxed up and ready, consumers want to open the package and see a good looking product.
“We want to help the manufacturers recognize that branding is still important even when designing a roll-packed product, and they need to choose the right fabric for labels,” Wright said. “From brick and mortar to e-commerce, the bed-in-a-box is here to stay. From design to delivery, we want to help our customers succeed in one of the hottest trends in the sleep products industry.”