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From Home Furnishing Business

Borkholder to Showcase Designer Collection at Market

Amish case goods supplier Borkholder Furniture has partnered with furniture designer Catina Roscoe for a collection to be introduced at the High Point Market.

Roscoe has designed the Sienna collection for the company. Based in European traditional designs, the solid wood collection offers clean lines for adaptability in a number of spaces.

“Distinctive architectural elements ensure Sienna looks as at home in a cozy mountain retreat, a New England countryside cottage, or a getaway beside the sea, as it does in a Western-style bachelor pad in downtown Denver,” Roscoe said. “This kind of decorative adaptability makes Sienna an ideal choice for a new generation of more mobile consumers who may relocate multiple times during their working lives.”

In conjunction with the collection’s introduction, Borkholder is hosting a seminar featuring Roscoe. Entitled “Designing for Lifestyle,” the discussion centers on her Roscoe’s view of how furniture collections are designed today, and the disconnects that can occur between a designer’s vision and how collections are shown on retail floors. The seminar is set for Monday, April 18 from 10:30 a.m. until 11:30 a.m., in the Borkholder showroom IHFC H1003. 

“According to new data from The NPD Group, consumers now are basing their home furnishings purchases on the needs of their lifestyles and less on newness and innovation,” Roscoe said. “The two largest generations are entering new life stages and the focus they both have on the basics of their new lifestyles is having a tangible effect on the home industry. It’s no longer about simply developing product; it’s a matter of creating an expression that will speak to and reflect the personality of the individual that is buying it for their home.” 

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