Zuo, Steelyard to Host Market Fete

March 23, 2016  by in Designer Weekly, Market   

The company will be reintroducing its Era collection at the event slated for April 18 at 5:30 p.m. in the Zuo showroom, D-502 IHFC.

“The new ERA collection is truly unique and stands on its own in terms of design,” said Kim Klaus, creative director for Zuo. “Since launching in 2014, the ERA line has been a driving force for our company, adding diversity and dimension to our product selection. Going through the process of relaunching, from the initial selection to final curation, we have created, in my opinion, the best new collection so far. Our entire team is thrilled with the finished products and cannot wait to introduce them at HP Market.”

In the buildup to Market, Zuo will grant access to the collection on Steelyard, the to-the-trade online resource. Online, designer members, can take a sneak peek one week prior to market. Zuo Modern has been a featured brand on Steelyard’s platform for 10 years.

“We find that showcasing our brand to Steelyard’s designer members has created more interest for our line,” said Serena Martin, marketing coordinator. “With Steelyard’s new expanded features, interaction has doubled, our brand awareness has increased, and more design professionals are specifying Zuo products for their projects. Partnering with Steelyard has been the best way for Zuo to share our products on a designer product search site and open new accounts. We look forward to many years to come.”