From Home Furnishing Business
Brown Jordan, G. A. Gertmenian Partner for Rug Collection
Outdoor furniture supplier Brown Jordan has signed a license agreement with G. A. Gertmenian, a fourth generation importer and wholesaler of accent and area rugs, to produce a collection of indoor and outdoor rugs.
The inaugural collection will feature six designs in multiple colors and sizes. Made in Belgium on precision looms, the all-weather performance rugs are constructed using a specialized cabled yarn system to achieve enhanced texture and depth of color. The durable polypropylene yarns feature UV stabilization to resist fading and are also resistant to, stains, mildew and shedding.
“We are excited to partner with G. A. Gertmenian on our newest collection, with a focus on sophisticated, timeless designs and expert quality”, said Steve Elton, Brown Jordan’s senior vice president of sales and branding.
The collection debuts this week at the New York Home Fashions Market and will be available through select retailers, Brown Jordan trade showrooms, Brown Jordan retail stores and G. A. Gertmenian distribution channels.
“Brown Jordan is long established as a clear leader in design and quality in outdoor furniture and accessories,” said Peter Gertmenian, executive vice president of G. A. Gertmenian. “The Brown Jordan Rugs collection emphasizes texture, clean lines and rich colorations. Our goal is to complement today’s trends in outdoor living with rugs of superior quality that perform in the harshest outdoor environments, yet are soft and elegant enough to be used anywhere in the home.”