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From Home Furnishing Business

CH Living to Showcase Nursery Line

CHL Nursery, a new category in the CH Living will unveil a quick-ship program for its CHL Nursery line of glider rocker at the Las Vegas Market.

The program, designed for brick and mortar retailers, offers the Ashby Glider in four fabric selections. All gliders are delivered in two weeks and retail at $699.

The CHL Nursery gliders give traditional brick and mortar furniture retailers the ability to offer nursery products in their baby departments to compete with big box baby retailers and baby specialty retailers, without investing in extensive inventory. “Trends in nursery room furnishings show consumers, especially Millennials, are dedicating space where the parents and child can interact in this dedicated room,” said Konda Berry, CH Living director of business development and sales. “Styling and configurations reflect the consumers’ overall personal expression for their interiors, unlike in the past where furnishings were themed in baby motifs and colored traditionally in blue or pink. This change in lifestyle preference makes it possible for consumers to use the nursery upholstery in other areas of the home once the child moves into their next life stage.”

The fabric selections for the introduction are in natural colors, patterns and an aqua, all easily adaptable to many rooms in the home. The collection can be seen in the CH Living Las Vegas Showroom, A934.



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