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From Home Furnishing Business

Crystorama to Pitch 2016 Ad Campaign

Lighting supplier Crystorama will kick off a national ad campaign for next year at the Lightovation show at the Dallas Market Center

The ad campaign will feature placements in Elle Decor, Veranda and House Beautiful.

"We'll have examples of our new Hearst magazine ads blown up to poster-size on display in our showroom," said Brad Kleinberg, president of Crystorama. "We've been an active advertiser for several years, and we're renewing the campaign for 2016. The ads provide an effective way to educate consumers about the value of lighting in their homes and inspire them to visit their local stores to see our latest designs."

Crystorama will host a party for buyers at the Market Wednesday, Jan. 20 from 4 p.m. until 6 p.m. during which the company will unveil the ads.

During the party, the company will also present its Representative of the Year award honoring a sales professional for contributions to the company's growth this year.

"This party provides the perfect opportunity for us to thank all of our valued reps and retail customers for their loyal support," Kleinberg said. "During the past year, we've reinvigorated our brand to make it even more relevant and fashion-forward, and our retailers and sales team have been with us every step of the way."

The company will also introduce 10 lighting collections at the Market.


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