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From Home Furnishing Business

Pantone Names Serenity, Rose Quartz Colors of 2016

Global color authority Pantone turned softer with its 2016 color of the year to resonate with consumers looking to escape today’s stresses.

This is the first time the organization has blended two shades—Rose Quartz and Serenity—for its annual proclamation. Weightless and airy, like the expanse of the blue sky above us, Serenity comforts with a calming effect, bringing feelings of respite and relaxation in turbulent times. Rose Quartz is a persuasive yet gentle tone that conveys compassion and a sense of composure.

“With the whole greater than its individual parts, joined together Serenity and Rose Quartz demonstrate an inherent balance between a warmer embracing rose tone and the cooler tranquil blue, reflecting connection and wellness as well as a soothing sense of order and peace,” said Leatrice Eiseman, executive director of the Pantone Color Institute.

The prevalent combination of Serenity and Rose Quartz also challenges some more traditional perceptions around color association.

“In many parts of the world we are experiencing a gender blur as it relates to fashion, which has in turn impacted color trends throughout all other areas of design,” Eiseman said. “This more unilateral approach to color is coinciding with societal movements toward gender equality and fluidity, the consumers’ increased comfort with using color as a form of expression which includes a generation that has less concern about being typecast or judged, and an open exchange of digital information that has opened our eyes to different approaches to color usage.”

For home interiors, Pantone said the colors, either alone or combined with other shades, add a “feeling of calm and relaxation into the home environment.”

Pantone said the hues are ideal choices for rugs and upholstery. Serenity and Rose Quartz also work well in paint and for decorative accessories. “Coupling solid and patterned fabrics, throws, pillows and bedding in these shades provides a comforting respite and feeling of well-being in the home. Incorporating texture enhances the duality and kinship of these hues.”







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