IFFS Rebrands Ahead of March Market

December 1, 2015  by in Market   

The Market returns to the Singapore EXPO March 10-13, in conjunction with The Décor Show and furniPRO Asia. The rebranding reflects the show’s commitment to promoting design within the furniture industry, and to forging relationships between exhibitors and buyers.

A new tagline ‘Design, Inspiration, and Trade’ represents IFFS’ mission to be the launch platform in Asia for the furniture industry. Embodying this new direction, the refreshed logo depicts connections, symbolized by diagonal and vertical planes meeting at intersections and joined by triangles that represent IFFS.

“Good designs stem from inspirational experiences, and a company with a winning product understandably receives positive attention,” said Ernie Koh, chairman of IFFS. “This, in turn, leads to higher chances of success from a business standpoint. The three elements in the tagline share a synergistic relationship that ultimately promotes a thriving furniture industry. Here, IFFS plays the role as the connector that links ‘design, inspiration and trade’.”

In line with the show’s new direction, IFFS will introduce several elements to the upcoming show that promise to create avenues for exhibitors to engage audiences and showcase designs, as well as provide visitors with an eclectic experience.

The Market has refreshed its exhibit space layout to enhance the trade show experience. When entering the Design and International Brands Hall (Hall 4), visitors will find a piazza area with activities that celebrate design and innovation. Visitors will be treated to an array of product displays, including bedroom, living room, dining room, garden and outdoor furniture as well as decorative accessories. 

IFFS will also showcase a variety of interactive displays across its six show halls. Highlights include a presentation of innovative materials, as well as a Gallery of ArtForms that demonstrates how furniture and accessories can be transformed into art pieces and sculptures. The Market is also jumping into the casual furniture arena with its Garden and Outdoor Pavilion. 

“IFFS 2016 will present the industry with an all-new experience, one that is not just design-centric and inspirational, but that still builds upon its traditional role as the choice business platform that connects exhibitors with buyers from across the world,” Koh said.

The IFFS has put together a video highlighting the foundation for its new logo and changes to the upcoming Market.