Valspar Creates Furniture Paint

October 14, 2015  by in Designer Weekly   

"These latest Valspar formulations are designed to arm both the most proficient as well as brand new DIY consumer with the ideal coatings to refinish, revive and reinvent an existing piece that might otherwise get kicked to the curb," said Russ Neale, director of product management and innovation at Valspar. "Furniture and cabinet makeovers account for more than half of the paint projects that consumers tackle on their own.”

To accompany the products, the company has produced a series of online videos to inspire consumers. The videos showcase a variety of mini-makeovers that can be accomplished by using the new paints and completed in as little as one weekend, the step-by-step process is fully demonstrated. Also available and echoing these projects are "recipe cards" that not only detail the painting how-tos but also guide on what supplies are required, prepping and cleanup.

“Valspar Furniture Paint and Cabinet Enamel is the perfect go-to,” Neale said. “Both paints require minimal prep time and yield completed surfaces requiring little to no maintenance over time. We wanted to be sure we were providing products that would give consumers the confidence to pick up a paint brush and transform something they love, avoiding Pinterest fails and achieving results they can point to with pride and a sense of accomplishment."