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From Home Furnishing Business

High Point Market, Steelyard Create Market Planning Tool

In an ongoing effort to attract more of the $68 billion dollar professional design industry to Market, the High Point Market Authority and Steelyard (formerly TODL) have created the High Point Market Product Search & Planning Tool within Steelyard’s web and mobile commerce platform. 


The Steelyard platform was designed to serve the product search, specification, and procurement needs of the design industry, as well as the brands that serve that industry. Steelyard has collaborated with the High Point Market Authority to enhance the year-round experience of Market for exhibitors and design industry attendees. This latest tool continues to transform that experience.

“Working with Steelyard enables us to further enhance our value for our attendees and exhibitors—not just during Market, but between Markets as well,” said Tom Conley, CEO of High Point Market Authority. “Our collaboration on this new search and planning tool enables designers to more effectively prepare for and experience Market, making High Point not only more successful for the professional designer, but for our exhibitors as well.”

The High Point Market Product Search & Planning Tool enables designers to browse products and brands by category on Steelyard or to search by keyword and filter based on specific needs. A single click allows them to self-select those brands that fit their buying needs and add the brand to a “Must See” list. From there, they can organize the list alphabetically, by building and location, or by their newest additions. Maximizing High Point Market becomes a much more organized and productive experience.

“I’ve been going to Market for years, but even with my familiarity, navigating 180 buildings and 2,000 brands in five days can be overwhelming,” said Kelli Ellis, celebrity lifestyle interior designer. “Too often professional designers miss out on great brands simply because there is no way to really pre-plan without understanding the type and price point of the products. The new search and planning tool on Steelyard is unbelievably easy—it changes Market from overwhelming to exciting in just a few clicks.”

Since its founding in 1997, Steelyard has been focused on the needs of professional designers. The creation of this new functionality is the latest of the technology innovations that continue to streamline and support all facets of the residential and commercial design industry.

“Our purpose is to support the entire process of the professional designer. In doing so, it naturally results in commerce between designers and the brands that serve them,” said Stacey Tiveron, founder of Steelyard. “Connecting the online to the in-person experience at events like High Point Market is just one more part of the natural process of transforming professional design through technology innovation.”








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