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From Home Furnishing Business

Dimond Home to Unveil Rug Line

Home décor company Dimond Home is jumping into the rug category with a collection of 33 designs to be showcased at the High Point Market.

The introductory collection will feature rugs woven in wool, viscose and cotton in primarily textured neutrals.

“We are excited to introduce this additional design element to our home décor offering,” said Darrell Gardner, head of design for furniture and accessories at ELK Group International, the parent company of Dimond Home. “Designed by our New York City based creative team, this rug release is full of interesting patterns and a variety of textures.”

Beginning in next month, ELK customers will be able to combine rugs with existing home furnishing categories of lighting, furniture, wall art and decorative accessories.

“With the recent rebranding of Lazy Susan into Dimond Home we’re experiencing tremendous growth and, with that opportunity, we are expanding to offer customers an even wider, more diverse product offering,” Gardner said.  

The rug line will be available in the company’s  High Point showroom C402, IHFC. 


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