From Home Furnishing Business
Castle Home Furnishings Readies Upholstery Brand
Sofa, sectionals, loveseats, chairs, ottomans and benches will make up the product offering.
“The CH Living brand program is an important strategic step to elevate and grow our new seating division,” said Kayvan Torabian, CEO. “We started Little Castle in 1999 with the intent to produce fashionable, affordable and comfortable recliners and gliders for the nursery and it has become a benchmark in the nursery category. We feel it’s a natural progression to take our expertise to larger seating products.”
A marketing program is being designed and executed by Daly Group Marketing Communications.
“Our new brand takes a fashion approach to express the importance of style in consumers’ environments today,” said Konda Berry, director of sales and business development. “We know initials are definitely in vogue but the word living is all encompassing as the definition of the benefits our products bring to the home. Our positioning statement, The Shape of Style Today, sums up our quality, fashion and trend setting upholstery.”