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From Home Furnishing Business

Rejuvenation Launches Northwest Modern Collection

Portland, Ore.-based Rejuvenation, a general store for products for the home and member of the Williams-Sonoma (NYSE: WSM) family of brands, has launched a line of furnishings and lighting called Northwest Modern.

The cornerstone of the collection is the Yeon Pendent, inspired by a light that architect John Yeon made in 1937 out of a Japanese fishing float for his most acclaimed architectural work, the Aubrey Watzek House in Portland.

The Yeon Pendant sale price will be donated to the University of Oregon’s John Yeon Center, which is devoted to inspiring future acts of visionary design and conservation. 

“During the design process we contemplated what it means to be modern in the Pacific Northwest,” said Alex Bellos, vice president and general manager of Rejuvenation. “These new products reflect a design philosophy for the particular crossroads of East and West, tradition and modern, and elegance and informality that defines the lifestyle of the Pacific Northwest.” 

The first products from Rejuvenation’s new collection, including the Yeon Pendant, new chandelier configurations, new furniture and storage, as well as new collections from collaborators Brendon Farrell, Cedar & Moss and Revive Designs, are available in stores and online.



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