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From Home Furnishing Business

Study Finds Regional Differences in Home Decor

San Francisco-based Dot & Bo, a guided shopping service helping people discover style for their homes, has released findings from its inaugural U.S. Style Census.

The study examined more than 100,000 customer orders to reveal the signature home decor styles in highest demand across the top 15 U.S. regions. It highlights the wide range of sub-styles that fall under the broader category of modern design, many of which appear to have strong regional ties. 

“While design categories such as industrial and contemporary are tremendously popular on their own, what’s interesting is that we’re seeing regional twists on these styles,” said Allyson Campa, vice president of marketing at Dot & Bo. “The findings support our unique merchandising model in which we introduce customers to new decor collections each day, curated around a theme, or a mix of designs, to help people express their personal style at home.” 

Some key highlights from the study include Boston ditching traditional roots in favor of contemporary style, Miami making room for nature and New York being too diverse to pinpoint. 

For more information about the results of this study, visit Dot & Bo’s infographic at

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