Daily News
From Home Furnishing Business
Sammy’s Island Lifestyle Brand Develops Licensing Program
August 4,
2015 by in Outdoor Furniture, Product
Sammy Hagar has partnered with full-service branding, licensing and social media marketing company Epic Rights and PROMINENT Brand + Talent, a global brand management and development consortium, to launch the worldwide brand strategy and to develop a wide-ranging licensing program for Hagar’s Sammy’s Island lifestyle brand.
Sammy’s Island is described as a visual blend of Cabo and Maui’s tropical, laid-back, lush and vibrant patterns and colors that transport consumers to the island life. Product categories will initially include outdoor furniture, electronics, food, entertaining, beach wear, footwear, table top, jewelry and wall art.
Todd Gallopo, CEO and creative director of creative branding and design agency Meat and Potatoes, Inc., will spearhead the design of the brand.