From Home Furnishing Business
Symbol Mattress Launches Unite Line
Symbol Mattress has launched a new, four-model Unite line at Las Vegas Market, signaling a change in the strategic direction of the 53-year mattress producer.
The Unite hybrid program signals Symbol’s venture into higher quality bed constructions.
“We plan to remain aggressive at promotional levels that our customers are familiar with,” said Mike McQuiston, executive vice president of Symbol Mattress. “But now we’re also going to offer more premium products with standout aesthetics that we believe retailers will find both attractive and very affordable.”
Symbol’s Unite hybrid collection uses a new fabric- and foam-encased Millennial coil unit in combination with varying layers of gel-infused foams, memory foams, high-density poly foam and latex across the line. The top two models, Inspire and Rejuvenate, are coil-on coil beds that include the same Millennial coil system plus an additional fabric- and foam-encased coil unit.