From Home Furnishing Business
Lazzaro Leather Moving to Expanded IHFC Showroom at High Point Market
The leather specialist will exhibit in a 16,122-square-foot showroom in IHFC’s Commerce wing, Space 1003.
“We’re nearly doubling our space for October market to create more room for our fast-growing product categories as well as nearly $2 million worth of inline product that we stock in our North Carolina warehouse,” said Lauri Cryan, president of Lazzaro Leather. “In our previous showroom, we didn’t have room to show all of our best sellers. Now, customers will have a chance to see and touch a much broader range of our line before making a buying decision.”
The space is being completely redesigned for the October market with a creative layout organized by contemporary, casual and traditional lifestyles.
“Our new showroom design will be laid out in an artful way that highlights the fashion-forward nature of our line and the quality of our materials and craftsmanship,” said Cryan. “We’ll have more room to roam, and will use texture, color and other creative touches that engage buyers and bring the space to life.”
Lazzaro Leather plans to introduce a variety of new leather seating and occasional products as well as a revived dining chair and barstool program. It will also showcase its leather handbag program.
The company recently expanded its offerings of transitional and contemporary designs, including modern and industrial-inspired pieces incorporating stainless steel and riveted aluminum. Key product categories include sofas, sectionals, accent and office chairs, steamer trunks, desks and bar units.
Lazzaro Leather services a mix of top 100 retailers, medium and smaller independents and e-commerce websites, and is expanding its activity with a new channel of distribution to interior designers.