Daily News
From Home Furnishing Business
Tupelo Market Sets Mattress Mania Promotion
July 8,
2015 by in Market, Tupelo
The promotion is to take advantage of the growth in the mattress business, and the Market is encouraging bedding suppliers to develop show promotions to boost excitement during the Aug. 20-23 event.
“Typically in August our bedding companies have great success at our market,” said Kevin J. Seddon, president. “This prompted one of our bedding exhibitors to ask if we would consider creating a promotion focused on bedding. It was a great idea so we acted upon it. We have a large group of bedding exhibitors that immediately agreed to participate and David Love, an industry consultant and professional speaker, has agreed to present seminars focused on how to increase profits through mattress sales at the retail level.”
Bedding suppliers who have agreed to participate in the promotion up until this point, include Serta, Symbol, Sealy, Corsicana, Noctova, Malouf, Sleeptronic/KingKoil of Texas, Restonic, Doyd Specialty, Southerland, Campbell Mattress, Serenity Sleep, Pure Talalay Bliss, Easy Rest, Cassady Close Outs, Capital Bedding, Five Star and Englander.
Seddon said he is certain more companies will be added to the list. Tupelo Furniture Market plans to post a list of participants and the promotions online the first week of August.
“Our bedding exhibitors want to be clear that the special pricing and programs will only be available at the Tupelo Furniture Market and they will not be taking orders by telephone,” Seddon said.