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From Home Furnishing Business

BedMart Mattress Wins 800 Dormeo Pillows

BedMart Mattress Superstore in Portland, Ore., won 800 Dormeo Evolution pillows as part of the bedding supplier’s Las Vegas contest. 

Designed to build awareness for the Dormeo brand and its product, the contest promised the pillows in a random dealer drawing. Dormeo executives committed 800 pillows made with the company’s memory foam spring that combines the benefits of both visco and  innerspring, without the drawbacks of either. 

“Our company is known for its big promotions,” said Jon Stowe, CEO. “Last year we gave away a Range Rover. This past Market we wanted to introduce Dormeo to a new group of retailers. The 800 pillow drawing was very successful. It drove new customers into our showroom and gave us the opportunity to show them our whole collection.”

Steven Stone, president of BedMart Mattress, said it was the first time the retailer had won anything.

“Now our store is filled from floor to ceiling with Dormeo pillows,” he said. “Our customers have responded very well to the Octaspring technology and the comfort and support it offers.”

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