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Ethan Allen Publishes Inspirational Coffee Table Book
May 6,
2015 by in Designer Weekly
Ethan Allen (NYSE: ETH) has published “Muses”, a 328-page coffee table book of ideas and inspiration.
The retailer says the book is not a catalog, but instead a “distillation of the brand’s design DNA.”
"We call it Muses because it is all about inspiration,” said Farooq Kathwari,chairman and CEO. “It showcases the many ways people are living today, and the many ways Ethan Allen fits into those lives.”
The publication coincides with the company’s newest product introduction, The Next Classics which is hitting Ethan Allen Design Centers this month. The multi-tiered marketing also coincides with the company’s move to renovate, relocate or refresh its stores.
"For us, Muses truly represents the turning of a page,” Kathwari said. "It's an opportunity for the world to see how America's classic design brand has evolved, and become more relevant than ever to today's lifestyles."