From Home Furnishing Business
Surya Creates Merchandising Plan for Made to Order Art
Rug and accessories supplier Surya is showcasing a merchandising solution to help retailers enter the art category with minimal cost and space requirements.
The plan supports Surya’s recently launched Made to Order Art Program, which allows designers and consumers to choose from more than 9,000 curated images in a variety of subjects and styles and then specify the medium and frame type to create tailor-made art for shipment within five to seven days.
Surya’s solution implements technology to enable consumers to view artwork in a number of configurations within a small footprint area. The merchandising program offers a number of options including:
• Wall Display – Showcases six to 10 different pieces of artwork printed on a variety of materials and in different orientations. Available in four sizes – ranging from eight to 20 feet in width – and includes a choice of curated packages, including contemporary, transitional, coastal and a combination package that features a mix of artwork styles.
• Art Gallery Panel – Features two vertical panels that display a single image printed on multiple substrates – including canvas, paper, acrylic, metal and wood – along with several popular framing options. Can be used standalone or to augment the medium, large and extra large wall displays.
• Art Gallery Set – Consists of 10 individual artwork pieces featuring the same image printed on all available materials for placement on a retail wall wherever space is available.
“With our art merchandising program, we are making the art category more accessible by giving the consumer the power to create their own personalized artwork,” said Satya Tiwari, Surya president. “The interactive art wall allows retailers to showcase a million configuration options, bringing 'art to life' without the need to invest in inventory or allocate a significant amount of wall space to the category.”
The company plans to develop additional customization programs to give retailers and designers even more design flexibility. In addition to the Made to Order Art Program, the brand offers two made to order rug options, including the Cut and Sew and Craft by Size rug programs.